Consumption of video on the Internet is reaching 20% of TV video consumption, and exceeds by 400% time-shifted TV. The variety of video content on the Web is appealing to many users; appealing enough to compromise on screen-size and video and audio quality.
Grassroots demand is bringing the ocean of Web video content to the living room screen. Service providers are pursuing the opportunity of providing Web-to-TV managed service, ensuring high-quality multimedia, and technology vendors are incorporating Web-to-TV capabilities in their offerings.