Service providers and content publishers desire to expand ad inventory to include rich media advertising. No wonder; video reflects a huge part of the user experience, and is sold for triple the CPM rate that display ads bring in.

Modern media requires modern advertising. Individually targeted ads in linear and non-linear content, increases CPM and expands inventory.

Ad server providers, as well as multimedia applications offering advertising capabilities, are busy developing ad injection into video streams. Video ad injection requires:
 

• Plethora of rich media ad formats
• Real-time ad injection
• Flexible and intelligent ad layout
• Support for all original content types
• Support for all end devices
• Ensured QoE
• Reasonable service CapEx and OpEx

The SURF Engine enables development of high-quality, high-capacity video ad injection. Using SURF, you can add ad-injection capabilities to your system with a short time-to-market, contained R&D cost and minimal risk.

The SURF Engine provides:
 

• Variable ad formats
  • Pre/mid/post-roll
  • Picture banner in background or foreground, with variable transparency
  • Picture in picture, picture aside picture
  • Soundtrack
  • Overlay scrolling text
• Inline ad injection
• Dynamic layout, through a variety of interfaces
• Support for all video sources and end devices
• Best-of-class QoE
• Optimal capacity, density and price per channel, using SURF's hardware/software Engine