No doubt iPhone changed the mobile data landscape. New use cases and traffic patterns are viewed as iPhone proliferates.
Being their most prestigious customers, it is only fair for mobile operators to provide iPhone users with all available services; definitely as far as multimedia – the iPhone sweet spot – is concerned.
Alas, iPhone speaks a different language when it comes to multimedia. iPhone prefers conversing in the new HTTP Live protocol – an intelligent combination of progressive download and video streaming.
Migrating multimedia services to support iPhone is the need of the hour. Whoever first develops robust high-quality iPhone applications, wins.