Eyal Zagagi, President & CEO Eyal Zagagi joined SURF in mid 2003. Prior to joining SURF, Eyal was the Managing Director of Microdent Ventures, a privately-held venture capital firm. He has also served as a director on the boards of 11 companies, including Hyperroll, on whose board he continues to serve. Before joining Microdent, Eyal served for three years as the President & CEO of Virtue3D, a leading solutions provider for the delivery and rendering of 3D content. Beforehand, Eyal spent 10 years in marketing and operations managerial positions with the Elbit Group. During his time at Elbit, Eyal led Elbit’s helicopter avionics business operation in Fort-Worth, Texas for 3 years; headed the US sales, European sales and operations of EVS (NASDAQ: EVSNF), and in his most recent position with the Elbit group served as COO of HyNEX Ltd., which was later acquired by Cisco. Eyal Zagagi holds an MBA from the University of Dallas and a BA in Computer Science from the Technion-Israel Institute of Technology.

Avi Fisher, CTO Avi Fisher co-founded SURF in 1996. Since then, he held the roles of CTO, VP R&D and VP Marketing of SURF and is a member of the current Board of Directors. In his role at SURF today, Avi is in charge of defining SURF's current and future product lines. Before founding SURF, Avi founded and managed A. F. Systems, a consultancy firm that provided development services to companies such as Comverse and SmartLink. Before entering the business world, Avi worked for six years in cutting-edge technologies, earning him the Israel Defense Award. Avi's expertise is in Digital Signal Processing, Embedded Software and System Architecture. He issued several patent requests, and was the first contributor to the ITU V.150 standard for the relay of modem signals over the IP. Avi Fisher holds a BSc (with exceptional honors) and an MSc from the Technion-Israel Institute of Technology.

Lior Giladi, CFO Lior Giladi joined SURF in mid-2007. Prior to joining SURF, Lior served as Finance Director and Corporate Controller at Sapiens International group, a public company that provides software solutions to the insurance industry. Beforehand, Lior held the position of Manager at PricewaterhouseCoopers, the world’s largest professional services firm, providing industry-focused services in the fields of assurance, tax, human resources, transactions, performance improvement and crisis management. Lior Giladi was admitted to the Israeli Board of Accountants and Israeli Institute of Accountants in 1997, and received a Bachelor’s Degree (B.A.) in Accounting and Economics from Tel Aviv University in 1998.

Doron Hendler, VP Sales Doron Hendler joined SURF in July 2005 and is in charge of SURF's worldwide Sales and Professional Services activities. Before coming to SURF, Doron served for four years as VP of Sales at Trivnet, a leading provider of mPayment and mCommerce solutions used by leading European Tier-1 mobile and wireline telecommunication service providers. Prior to joining Trivnet, Doron was Sales Director for Global Accounts at NICE Systems, a worldwide leader of multimedia digital recording solutions, applications and related professional services. Doron Hendler has over 10 years of extensive experience in sales and management. Doron holds an MBA from Hariott Watt University and a BSc. in Electrical Engineering from Coventry University in the UK.

Annie Kaufman, VP R&D When Annie Kaufman joined SURF in 1998 she was one of the first software developers to augment the founding team. Since then, Annie has developed unique expertise in the Embedded Software Programming and System Architecture arenas, with an emphasis on different DSP platforms. As head of R&D, Annie manages SURF's most challenging development efforts, which culminate in the technology that provides SURF's unique product advantages today. Annie Kaufman holds a BA in Computer Science from the Technion-Israel Institute of Technology.