| OnSurf™: Rich Media Advertising for Mobile Handsets |
Main Features
- Wide Reach - Ads management and real-time adaptation to match device for optimal user experience
- Ensure User Attention - Comprehensive video toolbox to accommodate various advertising formats, such as overlay of animated banners and text on video or midstream ad insertion
- Immediate Interaction – Enable on-the-spot response to ads; receive more information, or permission for agent to contact
- Measurable Results – Real-time collection of ad metrics by tracking user response
- Targeted Ads – With 3rd party integration for match-making logic
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OnSurf Product Overview
 Surf’s answer to the challenges of delivering rich, compelling advertising is called OnSurf. OnSurf™ delivers real-time mobile content adaptation, enabling dynamic ad insertion and interactivity from a single platform – delivering a rich media experience to mobile consumers.
Unlike existing advertising solutions, OnSurf uses real-time transcoding to allow the insertion of targeted advertising into multiple simultaneous content streams, significantly increasing the revenue opportunities from mobile advertising by enabling high value, targeted content.
 By harnessing the power of the OnSurf solution, any mobile operator offering streaming content can enjoy additional revenue streams quickly and cheaply by delivering targeted, interactive advertising to thousands of viewers simultaneously.
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Attractive Medium for Advertisers and Brands
OnSurf’s comprehensive video toolbox and real-time collection of ad metrics built into the platform provide an irresistible value-add for potential advertisers.
And to match the many different handset-specific capabilities, OnSurf supports a wide variety of ad formats, such as:
- Icons
- Text
- Animated banners
- Video-on-video blending
- On-channel zapping
- Mid-stream, pre-roll, post-roll insertion
The ability to target individual viewers through dynamic ad-insertion means that user relevancy, and therefore response and click-through, is likely to be much higher than with existing advertising. OnSurf’s ad insertion capabilities act as an attractive revenue source for mobile operators, and help drive mobile content uptake through the ability to subsidise premium content with advertising revenues.
Operators can easily implement a Google-like business model to entice advertisers and benefit consumers; providing different ads for different users and encouraging immediate interaction.
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Click here for more information about the OnSurf platform for mobile operators.
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Contact Surf
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