| OnSurf™: Rich Media Advertising for Mobile Handsets |
 Advertising as a medium is always adapting to the newest forms of interactive media. What began first with cinema then television, and has continued on PCs through the reach and power of the Internet is now taking place on a new channel – the mobile handset.
As advertising has evolved with each medium, so too has the ability to add relevance and immediacy. Current market factors, such as the proven success of SMS/MMS and WAP based marketing campaigns and the burgeoning attraction of rich media applications like Mobile TV, video sharing and more, indicate that rich media mobile advertising is an effective and measurable marketing channel for advertisers and a very promising revenue source for mobile operators.
Industry analysts Berg Insight perfectly sums up the impact of mobile technology on advertising: “What distinguishes this new channel from digital predecessors is the ability to influence consumers at the very moment they are ready to take action, thus closing in on the last mile of transaction.” (“Mobile Advertising and Marketing”, Berg Insight, VAS Research Series 2007)
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Surf's Unique Position
As an existing leading vendor for multimedia telecom applications, Surf is able to leverage its market expertise. Surf’s core technologies provide mobile operators and value-added service providers (VASP) with a mobile advertisement delivery platform for distribution of rich content to mobile phones. We have created innovative solutions to overcome the technological and commercial challenges that are currently preventing these services from fulfilling their potential. To this end, Surf is focused on superior user-experience and solid operators benefits.
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Tangible and Immediate Benefits for Operators
OnSurf is a single, integrated system featuring real-time content adaptation and streaming to deliver a rich media experience to mobile consumers. It provides the following tangible and immediate benefits to mobile operators:
- Real-time transcoding: Enables dynamic insertion of targeted content into multiple simultaneous broadcast streams:
- Single box solution means significant cost savings for operators
- Increases the revenue opportunities from mobile advertising
- Rich media: OnSurf delivers high quality content that can be instantly tailored to the audience and even the individual:
- OnSurf toolbox lets operators deliver interactive and even midstream advertising
- Increases the relevance of advertising to users, and in turn the value of the medium to advertisers
- Interoperability: OnSurf is designed to be integrated with existing streaming media systems, resulting in a considerably shortened deployment cycle:
- Low deployment cost means a faster ROI
- Designed to be seamlessly integrated alongside existing advertising solutions
Click here for more info about the OnSurf multimedia platform for delivering advertising to mobile handsets.
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